AFFQ x Aria : record engagement and strategic visibility in less than 3 months

When your reputation is on the line, you need more than a good campaign. You need a strategic partner.

In less than a couple of months, Aria powered AFFQ (Québec Association of Women in Finance) towards a sold-out Gala, major media visibility and a huge bump in terms of engagement.

Here is how we did it.

We believe in our clients

AFFQ is a non-profit supporting more than 600 members. They are mostly women who work for a financial institution or an accounting or law firm or who are consultants.

We were motivated to contribute to AFFQ's inspiring mission: support female talent and make them shine, and push for gender parity in the financial sector.

Engagement? Challenge accepted.

Spring 2025. AFFQ sollicits Aria Consulting to bump up registrations and engagement for their upcoming key events. Unfortunately, those events were taking place during a busy industry seasons, packed with conferences, summits and much more.

Adding to the (budgetary) worry: the reputational risk.

Indeed, empty halls and canceled events would have a lasting impact of the non-profit brand and reputation.

The team already had packed calendars. Resources were limited. But AFFQ envisioned higher impact communications.

The solution? Strategic support combined with targeted operational help.

Services provided

Strategic advice and operational support
Editorial coaching et content creation
Media relations and online communications

Approach: structure and activate

Quick troubleshoot and concreate action plan
Optimize event key messages
Activate internal networks : volunteers, partners, guest speakers
Publish engaging LinkedIn content
Coach and prepare spokesperson for media interviews; coach in-house writers

Groundbreaking results

+80%

sales in 5 weeks
for the annual Gala

23%

(vs target of 4-6%)
Record engagement rate on LinkedIn during the Gala season

160 000

organic views
for LinkedIn posts

3x Registrations (main KPI)

Gala : from 35 to 63 tables (10 people each) in 5 weeks (+80 %)

→ SOLD OUT

Signature event : from 28 to 77 registrations (x2,75)

→ Full house hybrid attendance (in person/online)

Keynote interview (May) : from 20 to 54 registrations (x2,7)

→ very good numbers just a few days after the Gala

Record Engagement (secondary KPI)

Special report in La Presse : 5 articles, 20, 000 LinkedIn views , 612 clicks

Gala-related LinkedIn posts : exceptional engagement rate of 23% (vs target of 4-6%)

General LinkedIn visibility (March 20-June 4) :
- 160 000 organic views
- 62 reposts
- 1500 views for 1 video

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Impact recap

Propelled major event sales. Event was sold out.

Multiplied registrations to key events.

Ignited organic engagement within internal networks.

Built a structured, engaging and efficient online presence.

Outstanding client reviews

Martine, Executive director

« Working with Aria Consulting has been both stimulating and enlightening. Their keen understanding of our mission and their external perspective helped highlight areas for improvement
in our communications. Their support helped us structure our outreach while preserving our voice. A truly strategic, efficient and human collaboration. Aria is a perfect extension of our permanent team.»

Why hire Aria Consulting?

Aria combines agility, strategy and in-depth knowledge of the financial sector. This expertise allows us to hit the ground running and deliver a concrete action plan to solve your challenges. We always aim for double impact: internal engagement and external visibility.