BC ASSUR x Aria
Takeoff in record time
Values-based Client
Founded in 1960 in Saguenay, BC ASSUR is 100% independent and one of the largest insurance brokers in Quebec.
Key numbers:
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90 professionals serving Quebec province-wide
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5 locations (Chicoutimi, Quebec City, Alma, Gaspé and Baie-Comeau)
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Over $54M in premium volume
Complex Challenge
In fall 2025, BC ASSUR asked Aria Consulting to structure and revamp their public relations, to complement their sales-oriented marketing initiatives.
The mission: identify and highlight BC ASSUR’s differentiating factor and write a coherent story
The goal: increase the firm’s media exposure
The problem? Following a change of ownership and a series of acquisitions, BC ASSUR had to show how its ambitions align with its tried-and-tested values.
The solution?
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Client workshops to establish BC ASSUR’s story
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Strategic media map
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Targeted media approach (local, regional and business)
Results beyond expectations
BC ASSUR benefited from provincial, regional and business media coverage:
