𝗔𝗿𝗲 𝘆𝗼𝘂 (𝘂𝗻𝗸𝗻𝗼𝘄𝗶𝗻𝗴𝗹𝘆) 𝘄𝗲𝗹𝗹-𝘄𝗮𝘀𝗵𝗶𝗻𝗴?

Well-washing = like greenwashing, but for workplace wellness. 

I first read the term thanks to Welcome to the Jungle.

At first, I rolled my eyes. 

Another -washing term?

Like greenwashing (pretending to be eco-friendly), pinkwashing (claiming diversity with no follow-through), or momwashing (marketing work-life balance without real flexibility)...

But the concept stuck. 

What if, instead of promoting:

• “Flexible work” (but really 24/7 availability) 

• “Weekly happy hours” (not ideal for parents) 

• “Lunch break yoga” (on already-short breaks)

…you shared:

→ How your values show up in real actions 

→ What feedback loops you’ve built 

→ Real KPIs for equity and well-being 

→ Support you provide to managers 

→ What your talents say about you when no one’s watching

Consistency builds trust. 

And trust attracts talent.