Key takeaways for making your next conference a success.

On August 4, 2025, Amandine Michaud, founder of Aria Consulting, was a guest speaker

at Evolve Digital Montréal. She advised brands and leaders on how to gain more visibility,

particularly on LinkedIn. Here are key takeaways.

The essentials

➔Short videos > texts

➔People posts > Company posts

➔Authenticity > ChatGPT-generated emojis

➔Web writing > literary style

➔Internal links > external links

➔2 first lines of a post

10 first seconds (for a video)

90 first minutes after a post are crucial

➔Use @ and # sparingly

Advanced tips

➔A well-written text can get more traction.

➔Post only if your content adds value.

➔Post when your target audience is available. It really depends.

➔Earned media mentions (aka organic, unpaid) contribute to LLM visibility (e.g. Gemini, ChatGPT searches).

➔To post or not to post? Always refer to your business objectives.

➔Vanity metrics are out. Engagement is in. Stop chasing likes and build your community.

➔Generosity pays. Thank commenters, contribute to other posts and share your expertise.